This was such a fun project to work on! Super proud to show you this dynamic brand identity for Inamorata – a contemporary dance company!

I knew almost instantly that this needed to be more than just a static visual brand. After all, dance is all about movement – both in motion and in emotions. Dance should stir something within, and every choreography has its own individual expression.

There’s nothing static about this brand identity, the fragmented letter shapes indicate rhythm, and the logotype can also be paired with any one of a number of dynamic shapes – the brush strokes again representing the movement and momentum we see in dance. These shapes also act as containers for photos from each choreography, as seen in these posters. A deep black is combined with a warm grey, a dusty, powdery pink and plenty of white space, to create a contemporary and industrial look.

*Website to launch shortly

Inamorata Dance Co.

Brand identity + web*

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