Heading comes here!
Once a year I donate a brand identity to a charity or non-profit organisation. Over the past six months I have been working with the team over at Skillhus to make sure their visual branding matches their ambitions and their passion for their cause: helping skilled refugees and migrants find meaningful and relevant employment, by acting as a bridge between jo seekers and employers.
I wanted to make Skillhus stand out in a sea of corporate blue, to truly differentiate them whilst still appealing to the corporate world. “Professional” does not need to equal “boring” though – and who wants to blend in, when you can proudly flaunt your wow-factor?
Client → Skillhus
Category → identity
Budget → PRO BONO
The segments of the logo icon come together to form a stylised S, and symbolises pieces of the puzzle falling into place – after all, a meaningful and enjoyable job is a very important component in a good life, and has great impact towards successful integration and a sense of acievement. The pink segment is a homage to the old logo, and helps to retain brand recognition.
Faster integration. Empowered employees. Stronger communities.
I loved that they were already using a bright and eye catching magenta + black colour palette, and I really wanted to retain that youthful vibrancy. The addition of a deep purple, and swapping the pure black for a dark grey, resulted in a softer and more approachable feel. The brand gradient also adds another dimension to the overall look and feel of the brand.
The chosen brand font also has a playful and slightly quirky look, and adds interest whilst still looking professional. The soft, rounded characters are inviting and approachable.
Your brand next?
A lasting impression begins with a powerful and strategic visual brand identity. I'd love to help you build a brand that truly represents what you stand for and the vision you have for your business – and the world. When you work with me, you'll get a gorgeous visual brand identity that communicates the essence of your brand and helps you attract + connect with your dream clients.
Book a free discovery call to discuss your options over a virtual cuppa.