Create your strategic roadmap to a kick-ass brand!

A pretty logo on its own isn’t gonna cut it. In today’s crowded marketplace, you need to connect with your audience on a much deeper level to make a lasting impression. To do that you first need to truly understand the vision and values that define your brand. Then you need to tell that story, using carefully crafted visuals, words and actions that resonate with your dream clients. Having a rock solid brand foundation gives you clarity, and will make the rest of your branding efforts so. much. easier.

Sounds good, right?

I developed my 5-step Brand it! framework to help you build a strong and memorable brand, from the ground up.

No shortcuts. Sorry!

This workbook (fillable PDF) takes you through stages 1-4 of the framework, as you dive deep into the very core of your brand to get clear on your vision, your goals, your dream clients, your brand personality – and more!

The fifth stage of the framework is all about crafting a visual identity system that is a powerful and accurate visual representation of your brand’s strategic foundations – and I know that your brand will reap the benefits of the work you put into this workbook, regardless of whether you’re outsourcing the actual design work or want to have a go at DIYing it!

The workbook will help you get clear on:

  • Vision and mission
  • Goals
  • Target audience dream unicorn clients
  • Market and positioning
  • Brand personality, values and archetype
  • Messaging, tone of voice and brand story

And because I am a firm believer that branding should be fun, I’ve spiced it all up with exercises to make the right part of your brain (that’s where all the creative juices live) do a little happydance!


We can’t all be brand strategists, but you can create a strategic foundation for your brand!

Ready to get started? Choose your location below, and away we go!

Ready? Go!

*Yeah, I know. Two buttons = not the slickest option. However: unslick = better than p*ssing the tax authorities off, right? 25% VAT will be added to orders from Norway.

Don’t just take my word for it, though!

Pssst! If you love the workbook as much as these folks do, I’d super appreciate a review! You can add one here.

Definitely the (!) best workbook I’ve ever owned. Not only for classic brand exercises, but an all over clarity about meaning and purpose regarding my business (and myself). Can’t recommend it enough! Literally a eureka moment when you finish - seeing all that effort turn into actionable gold. Really, really, really worth it! I get excited just talking about it 😂. Maybe I should go at it again for the third time, as my brand has evolved 💕
Malene Fjærtoft
Saga Community
This premium Brand it! Strategy Workbook is a heaven sent for anyone who's new to the world of branding or needs to go back to the drawing board and have a brand refresh. I love how step-by-step and thorough it is. It has helped me answer some crucial questions, I'd otherwise not have thought about for my new venture "Jumpstart YouTube". I'm also a big fan of workbooks where I can type in directly without necessarily needing to print out, so for me it was a pleasant experience using this digital workbook. Definitely a HUGE ROI for a small investment. Must have for anyone who's serious about creating a stand out brand.
Gulce Onganer
Jumpstart YouTube
Petchy’s Brand it! framework is more than a workbook! Not only did it help me set up my brand fundamentals, it also helped me clarify the purpose of my business and the impact I want to create with my target audience. This is not a one-and-done type of workbook. It’s a document to go back to whenever the messages we’re trying to cross over to our audience become a little blurry. I highly recommend it.
Maya Saric
Sharpshine Copy
This is a super insightful and well thought through collection! I worked through some of this resource with an event company recently. It led to some exciting and important strategy discussions. So valuable, it’s a steal!
Iren Hope Rønhovde
Pen Intended

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