Create your strategic roadmap to a kick-ass brand!


A pretty logo on its own isn’t gonna cut it. In today’s crowded marketplace, you need to connect with your audience on a much deeper level to make a lasting impression. To do that you first need to truly understand the vision and values that define your brand. Then you need to tell that story, using carefully crafted visuals, words and actions that resonate with your dream clients. Having a rock solid brand foundation gives you clarity, and will make the rest of your branding efforts so. much. easier.

Sounds good, right?

I developed my 5-step Brand it! roadmap to help you build a strong and memorable brand, from the ground up.

No shortcuts. Sorry!

This workbook (fillable PDF) takes you through stages 1-4 of the roadmap, as you dive deep into the very core of your brand to get clear on your vision, your goals, your dream clients, your brand personality – and more!

The fifth stage of the roadmap is all about crafting a visual identity system that is a powerful and accurate visual representation of your brand’s strategic foundations – and I know that your brand will reap the benefits of the work you put into this workbook, regardless of whether you’re outsourcing the actual design work or want to have a go at DIYing it!

The workbook will help you get clear on:

  • Vision and mission
  • Goals
  • Target audience dream unicorn clients
  • Market and positioning
  • Brand personality, values and archetype
  • Messaging, tone of voice and brand story

And because I am a firm believer that branding should be fun, I’ve spiced it all up with exercises to make the right part of your brain (that’s where all the creative juices live) do a little happydance!


Psssst! There’s also a secret code inside, that will knock the cost of the workbook off if you ever decide to book one of my 1-to-1 identity design packages.

We can’t all be brand strategists, but you can create a strategic foundation for your brand!

Ready to get started? Choose your location below, and away we go!

Ready? Go!

*Yeah, I know. Two buttons = not the slickest option. However: unslick = better than p*ssing the tax authorities off, right? 25% VAT will be added to orders from Norway.

PETCHY © 2019. Content on this site is subject to copyright and cannot be used or shared without prior consent. Petchy is run by Solveig Petch, Tyriveien 4, 6525 Frei, Norway. Org. nr: 917 283 311 MVA