Remarkable branding for the quietly rebellious.

Stand out with confidence

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Attract more best-fit clients

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Make a bigger impact

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Stand out with confidence — Attract more best-fit clients — Make a bigger impact —

I fuse strategy with design for brand transformations that make you stand out.

I see you, fellow quiet rebel. I see you, creating the change you want to see in the world by treading gently but steadily on your path to building a brand that truly aligns with your values and vision. You don’t feel like the typical rebel, do you? I know, I never did either. Here’s the thing I wish I’d realised before: you don’t have to be loud and obnoxious — you can stir things up however the f you see fit!

In a world craving authenticity and purpose, your business has the potential to stand out, inspire, and connect on a deeper level. It’s time to tap into your quiet rebellion and transform it into a remarkable brand that leaves a lasting impression on the world; a brand that not only looks good, but also feels good and does good.

My strongest skill is turning strategic insights into tangible, cohesive and compelling visual brand identities. So if your business has evolved, but your branding doesn’t reflect your values or your new level of awesomeness? You and I should chat!

Here’s how I can help:

  • Step back and get the big-picture view as we look at where you are with your brand vs. where you want to be — and then make a plan to bridge those gaps. Book one session if you want a quick confidence-boost, or stack'em if you want to dig deeper!

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  • In my signature service, strategy meets design as we dig deep to discover the essence of your brand, and craft a stunning, dream client attracting, visual representation of all that your brand stands for.

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Welcome, brandit!

I’m Solveig Petch [she/her] — aka Petchy — and I’m not your average designer turned brand strategist. Drawing on my 20+ years of hands-on branding experience, and 14+ years as a business owner, I support and encourage my clients to build brands that reflect their values and personality, so they can attract and connect with more of their “omg, yes!” clients without having to fake a fancy facade.

By diving deep into understanding your business and goals, we’ll craft a solid brand strategy that forms the foundation for the journey ahead. Through inspired brand design, I then bring that strategy to life, capturing the essence of all that your brand is and stands for.

If you, like me, believe that success should go hand in hand with doing good, then you and I will get on like a house on fire.

Now I'm just bragging, but you might have seen me in

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Now I'm just bragging, but you might have seen me in —

It’s all about that base, no trouble.

[Did I mention I’m a sucker for puns?! Aaanyways…] Born from over two decades of working first-hand with brands of all shapes and sizes, my Brand it!™ framework embodies the essence of my entire branding philosophy — and it all starts with your brand base.

Every part of your brand is interlinked, meaning that any change you make to one aspect will influence the others. That's why it's crucial to establish strong foundations before jumping into the “sexy” aspects of branding. This framework goes far beyond a simple fill-it-in-and-forget-about-it tool; it’s an invaluable resource you'll return to time and time again.

This powerful tool is available to every client of mine, and provides you with gentle guidance to make informed business decisions. You can continually lean on the Brand it! framework to ensure brand consistency and alignment, as it remains flexible — adapting and evolving as your brand journey unfolds.

I design for you, not for me!

Actually, I don't really design for you either; I design for your ideal client! Using design to make your brand's uniqueness shine and resonate with the folks you want to impact the most, means I leave my personal taste behind and focus on creating impactful and one-of-a-kind brand identities that do the job they're meant to do. But don't worry: they still look the part too.

Below are a few recent projects that illustrate how I translate each client's vision into remarkable brand experiences, along with some kind words [that totally make me blush!] from happy clients. And remember, there's even more to see in my portfolio too!

The proof is in the pudding

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Check out some recent client projects

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The proof is in the pudding — Check out some recent client projects —

Wanna see more work I'm proud of?

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Head over to my portfolio!

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Wanna see more work I'm proud of? — Head over to my portfolio! —

  • Petchy asked great questions, was willing to really help me untangle my vision when I felt stuck, and found a way to convey two juxtaposing pieces of what I wanted: a brand that looked both elevated and rebellious. It’s perfect.

    Erika Tebbens

  • Petchy exceeded all of our expectations in creating the logo and branding for Veksa. Her expertise in brand strategy and graphic design resulted in a visually stunning and coherent brand identity that perfectly represents our company.

    Øyvind Bergesen, Veksa

  • Petchy delivers the most outstanding design work. She is a strategist to the core, empathetic and challenging in the best kind of way. She delivers amazing brand identities because she takes the time to find the true heart of the brand.

    Iren Hope Rønhovde

Free micro course

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Define your unique brand values

Free micro course — Define your unique brand values

Brand values, not bland values!

Did you know that a whopping 82% of consumers want a brand’s values to align with their own? Yep. And that makes your brand values an excellent opportunity to stand out!

This free micro course will help you step away from the generic — and define heartfelt and bold brand values that truly resonate with your people. In five bitesized exercises, I will (gently) challenge you to step away from the “safe” — and into your truth.