Strategy + design = brand transformations that help your business grow.

You know #thatfeeling when your business has evolved, but your brand doesn’t reflect your new level of awesomeness?

Yeah. Time to level up!

Your brand’s main job is to establish a true connection with your audience so they become customers, fans and loyal ambassadors. You want to excite, attract, delight — and make it easy for the right people to remember you. To do that, you’re gonna need more than a pretty logo, which is where I come in. I fuse strategy with design, for values-driven brand transformations that support business growth. 

Here’s how we can work together:

Armed with 20+ years of hands-on branding experience, I help values-driven business owners connect with more of their omg, yes! 🤩 clients through strategic brand design. The combo of a solid strategy + a unique brand identity has the potential to change the way you, and your dream clients, think about your business.

Brand identity design

A lasting impression begins with a powerful and strategic visual brand identity. Strategy meets design in an investment that will change the way you (and your dream clients!) think about your business.

From €5,000


Brand it! power hours

Step back and let’s make a plan to bridge the gap between where you’re currently at and where you want to be. Book one if you want a quick brand-boost, or stack’em if you want to dig deeper!



Brand it! group programme

Discover and define your brand’s unique purpose and personality, find the confidence to own your sh*t, and tap into your uniqueness to attract more of those omg, yes! clients. Next cohort: August 2022.

Waitlist now open!


Pssst! 👀 Past and current clients are invited to join The Brandits, an invite only paid alumni community. The only way in is through one of the above. #justsayin 

say hi to the essence of my entire branding philosophy

The Brand it!™ framework

Born from two decades of working first-hand with brands of all shapes and sizes, this framework is what we’ll base our work on, and it all starts with your brand core. Every part of your brand is interlinked – so every change you make to one part will impact the rest. That’s why it’s so important to get the brand core right before you start working on the ‘sexy’ stuff. The Brand it! framework is not a fill-it-in-and-forget about it thing. It’s a tool you’ll keep coming back to again and again, that you can lean on to make business decisions and tweak as your brand evolves.

 I design for you, not for me 

Actually, I don’t really design for you either. Using design to make your brand’s uniqueness shine, and to resonate with your dream clients, means I leave my personal taste behind and focus on designing impactful and one-of-a-kind brand identities that do the job they’re meant to do. But don’t worry: they still look the part too. Here are a few recent projects:  

Free micro course

Brand values, not bland values!



The Ethical Move logo [in white on black] [with values in a circle outline: Honesty, Responsibility, Trust, Transparency, Integrity, Equity]. Links to
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