A different kind of mastermind. A different approach to brand building. A space where strategy meets community, expertise meets wisdom, and rest is built into the very structure.
Strategic guidance.
Peer wisdom.
Intentional evolution.
Strategic guidance. Peer wisdom. Intentional evolution.
Founding membership opportunity — limited to 5 spots.
Founding membership opportunity — limited to 5 spots.
Strategic growth with intentional rest.
The most remarkable brands aren't built in intense sprints or flashy makeovers.
They evolve strategically, intentionally, and consistently — guided by both expert direction and the wisdom of fellow brand-builders who understand the journey.
That's why I created the Legacy Brand Collective.
This isn't another "hustle harder" mastermind where you'll feel guilty for taking a holiday. It's not a one-size-fits-all approach where someone who's never met your customers somehow has the 'perfect formula' for your brand's success. And it's certainly not a place where you'll hear vague platitudes about "being authentic" without an actionable strategy behind it.
I built this for established business owners who are in this for the long game.
It’s for the founder who's building something meant to outlast them. For the visionary who wants ongoing strategic guidance, not just a one-off brand makeover. For the ambitious business owner who values both expert direction and peer wisdom, and humanity over hustle culture.
The Legacy Brand Collective is an evergreen mastermind for small but mighty brands, a space where I can show up fully and consistently for a curated group of visionary founders — bringing all my expertise and strategic thinking, while honouring the rhythms of sustainable business growth (and yes, that includes intentional rest periods for all of us).
Building a legacy brand shouldn't feel lonely
… or overwhelming, or like you're making it up as you go along. (Even though sometimes we all are, aren't we?) Does any of the following feel familiar?
You've built a successful business, but your brand hasn't quite caught up with where you are now (or where you're heading)
You make branding decisions in isolation, without the benefit of strategic guidance or peer perspective
You find yourself overthinking every brand choice — from messaging to visuals to partnerships — because the stakes feel high
You've outgrown generic business advice, but don't need (or want) a full brand overhaul
You're tired of "always-on" business culture that leaves no room for rest and reflection
You want to build something that outlasts you, but exactly how to go from successful business to legacy brand isn't obvious
The challenge isn't knowledge — you're smart and resourceful. With the right strategic framework, consistent guidance, and a supportive community, you have everything you need to evolve your brand with intention rather than by accident.
Nevermind revolution — deliberate evolution is where it’s at.
The Legacy Brand Collective is a strategic mastermind designed for established business owners who are ready to evolve their brands with intention and strategic clarity.
What makes this different:
Strategic focus on brand development (not general business coaching)
Balanced support through both expert guidance and peer wisdom
Realistic pacing with intentional rest periods built in (July and December)
Intimate group limited to 12 members total for meaningful connection
Genuine expertise from someone who's been crafting brand strategy for decades
This mastermind is designed for the business owner who's moved beyond startup survival mode and is now building something meant to last.
How it works.
How it works.
Monthly group strategy sessions
90-minute deep-dive sessions where members bring their specific brand challenges, opportunities, and questions. Through structured hot seats and strategic discussion, you'll get actionable guidance on positioning, messaging, visual evolution, and market differentiation.
Private community
A place for daily support, quick feedback, resource sharing, and meaningful connection between our monthly calls. Nope, not another noisy Facebook group — our private group hosted on Heartbeat is a focused space for brand conversations that matter.
Quarterly 1:1 strategy sessions
Private 60-minute calls with me to dive deeper into your specific brand challenges and opportunities. This is where we focus exclusively on your brand's unique evolution, creating a strategic roadmap for the coming quarter.
Intentional rest periods
We pause completely in July and December. No content, no calls, no guilt. Just time to implement, integrate, and rest. The community space will remain open for those who wish to use it, but logging off is encouraged. Might I suggest going for a hike?
Strategic toolkit (yours forever)
Full access to my Brand it! framework, templates for monitoring brand perception, checklists for maintaining brand consistency across all touchpoints [ + more! ]
Founding member opportunity:
As a founding member you will have more direct access to me while the group is smaller, you'll be able to help shape the direction and format of the collective, and your rate will never increase as long as you remain a member.
€590/month*
*12 month commitment, where July and December are intentional rest months. Pay in full: €5,900 (save €1,180). Founding members receive lifetime legacy pricing as long as they remain in the collective. When I open for general membership, the investment will increase to €790/month.
Answers to your questions:
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This collective is specifically designed for established business owners who have been in business for some time, are generating consistent revenue, and are focused on long-term brand building rather than startup fundamentals. If you're still in the early stages, I'd recommend booking a Brand Direction Blueprint session instead.
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All calls are recorded, so you'll never miss the insights shared. The private community also allows for asynchronous participation. That said, live participation whenever possible will give you the richest experience.
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Three key differences:
1) Strategic focus specifically on brand evolution, not general business growth, 2) intentional rest periods built into the structure, and 3) my two decades of expertise in strategic brand development guiding the process.
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Yes and no. While we won't be designing logos or creating design assets in the collective, we will focus heavily on the strategic foundations that should drive your visual identity. You'll develop clarity on when and how to evolve your visual elements in alignment with your overall brand strategy.
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The collective's value comes not just from my guidance but from the wisdom and perspective of fellow members. The application is a way to make sure we build a community of committed, growth-minded business owners at similar stages who can truly support each other's brand evolution.
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You will have the option to continue in the collective at your current rate. As the collective evolves, additional resources and opportunities may be added, but founding members will always maintain their legacy pricing.
It’s time to start building your legacy brand!
Building a remarkable brand isn't a solo journey. Nor is it something that happens overnight. It’s a commitment to playing the long game, and it takes strategic, intentional dedication.
With a trusted circle to bounce ideas off, challenge your thinking, and remind you you're not alone in this, there’s no better time to build a brand that stands for something meaningful.
The Legacy Brand Collective gives you exactly that:
A strategic framework. A supportive community. Expert guidance. And the intentional space to build something that truly lasts.
I’d love to welcome you in!