Name
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First Name
Last Name
Email
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Company / brand name
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How long have you been in business?
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In one sentence, what does your brand do?
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What motivated you to start this business? What problem were you trying to solve?
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What services or products do you currently offer?
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How would you describe your brand in 3-5 adjectives?
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How do you think your clients currently perceive your brand?
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How would you like them to perceive it?
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What makes your approach different from others offering similar services/products?
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Describe your ideal client/customer in as much detail as possible.
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Think beyond demographics — what are their values, challenges, aspirations?
What specific problem or desire brings them to you?
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What outcome do they hope to achieve by working with you?
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Where do you currently connect with your audience?
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Social platforms, email, in-person events, etc.
Who are your 3-5 main competitors?
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What do you admire about their brands?
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Where do you see gaps or weaknesses in what they offer?
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How would you like to position yourself in relation to these competitors?
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What are your top 3 business goals for the next 12 months?
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What brand-related challenges are you currently facing?
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What would a successful outcome from our Brand Strategy Blueprint session look like for you?
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Is there anything else you'd like me to know before our session?
