Brand Direction Blueprint

A 90-minute focused session to clarify your brand strategy and create a roadmap for success.

Ready for brand clarity that translates to real business results?

Ever found yourself staring at a blank screen, wondering why your brilliant business isn't attracting brilliant clients? Tired of watching less talented competitors snag the clients you deserve? Ready for some straight-talking guidance without having to remortgage your house?

I get it. Your business deserves to be seen properly, but the world of "branding" often seems like an exclusive club where everyone speaks in riddles and charges eye-watering fees.

What you need is a Brand Direction Blueprint.

In just one focused (and fun!) session, we'll cut through the confusion and create a clear, actionable strategy that aligns your brand with your business goals.

Your Brand Direction Blueprint will serve as your decision-making compass, saving you a fortune in misdirected marketing efforts and helping you attract better-fit clients who value what you offer.

What you’ll get:

A practical roadmap you'll actually use, created by someone who's been crafting brand strategies for over 20 years (and still doesn't take herself too seriously).

  • Pre-workshop questionnaire to identify your core brand challenges

  • 90-minute guided strategy session using my proven Brand it! framework

  • Customised one-page Brand Direction Blueprint capturing:

    • Your clarified brand purpose and values

    • Target audience focus (who you're really for)

    • Brand personality and language principles

    • Your distinctive market position (that doesn't sound like everyone else)

    • Key messages that won't make people's eyes glaze over

    • 3 strategic priorities for implementation

  • 30-minute follow-up call two weeks later to address any questions

Here’s how it works:

I'm only offering 5 Brand Direction Blueprint sessions each month because I want to give each one my full attention and energy. When they're gone, they're gone. No "surprise" extra spots.

  1. Book your session here

  2. Complete the questionnaire I'll send to your inbox

  3. Show up to our virtual workshop where we'll sort out your strategy together (bring coffee, it'll be intense but fun)

  4. Receive your Brand Direction Blueprint within three days* of our session

  5. Reconnect for your follow-up call to address any questions

After our session, you'll have the strategic clarity you need to make confident decisions about your brand, your marketing, and ultimately, your business growth.

*Excluding weekends and holidays

Is Brand Direction Blueprint right for you?

Is Brand Direction Blueprint right for you?

Brand Direction Blueprint is perfect if you:

  • Have been in business long enough to know what you're doing (at least a year)

  • Are quietly frustrated that your brand isn't pulling its weight

  • Want expert guidance without long term financial commitment

  • Are actually ready to implement changes (not just collect another PDF)

  • Can spare a few hours to potentially transform your business trajectory

It's probably not right if you:

  • Are just starting out and still figuring out your business model

  • Want someone to design you a pretty logo and call it branding

  • Aren't prepared to be a bit uncomfortable as we challenge assumptions

Hi, I’m Petchy.

For over two decades, I've been the strategic brandsmith behind the scenes for businesses ranging from ambitious startups to established international companies.

Frankly, I've seen it all — the good, the bad, and the "what were they thinking?" of branding. After years of hands-on experience, I've distilled what actually works into a methodology that cuts through the faff and focuses on what genuinely moves the needle for businesses like yours.

Questions? Email me at hey@petchy.co

Petchy xx