4 weeks

Thought provoking discussions

Powerful connections

4 weeks — Thought provoking discussions — Powerful connections —

Take your seat at the table.

Immerse yourself in powerful discussions, surrounded by a supportive network of small business owners who share your vision for a better world. The Brand values, not bland values! roundtable is a free event for small business owners who want to challenge the notion that we have limited impact and prove that even the smallest brand can create significant change — when we all lean into our values to create a ripple effect!

Over the course of 4 weeks, a bunch of fantastic humans will gather around a virtual table, where the curated contributors are not placed on some kind of guru or expert pedestal, but are simply brought in to encourage discussion around their take on the role of brand values.

Roundtable

/ˌraʊndˈteɪ.bəl/

  • a meeting of peers for discussion and exchange of views

  • a discussion or meeting where everyone is thought of as equal in importance

  • a meeting at which people discuss something and everyone has an equal chance to express an opinion

I asked a bunch of brilliant minds to answer the following prompt:


Share how establishing clear brand values has made a difference in your journey as a small business owner — and what potential you see for broader impact. How are you turning your values into actions? Conclude with one key question or statement for the group to reflect on and discuss.

This is not your average virtual summit.

This is a roundtable, a conscious community gathering with ample time and space for you to digest and reflect on new insights — rather than feeling like you just left a "cram session" — and a space for meaningful connection and conversations.

Through thought provoking videos and/or written pieces from carefully curated guest contributors, I want to spark conversations + connections inside a community setting.

Oh, and unlike most virtual summits, I won’t be selling you anything at the end of it all, and the space will remain open indefinitely, at no extra cost. No VIP Access pass needed.

We’re all very important around here!

Meet our brilliant conversation starters!

Meet our brilliant conversation starters!

Meet our brilliant conversation starters! — Meet our brilliant conversation starters! —

Come as you are!

No, seriously. This is a virtual event, so you can show up in your PJs if you want! All you need is an internet connection and a device to read/view/listen/type on.

The main discussion venue is a closed group inside my community space, hosted on the Heartbeat platform, away from the distractions of social media. This is where we'll meet to discuss and connect around each contribution — and the overarching topic.

You will also get every contributor’s piece delivered straight to your inbox, so if you prefer to lurk in the background that’s fine too. I hope you’ll want to join the discussion though!

See you at the table?

Who is this event for?

  • Quiet rebels who believe in the power of business to create positive change and are committed to making a difference through their brand.

  • Change-makers who strive to build brands that authentically communicate their values and resonate with their target audience on a deeper level.

  • Visionaries who are forward-thinking and looking to shape the future of their industry through purposeful brand building.

  • Entrepreneurs who value networking, collaboration, and learning from others in a supportive and inclusive community.

If you’re a passionate, values-driven small business owner who wants to build a brand that not only succeeds but also makes a positive difference in the world, then you’ll feel right at home!

Meet your facilitator

Hi, I’m Petchy and I craft remarkable brands for the quietly rebellious. With a degree in Design Management, 20+ years of working with brands of all types and sizes, and 13+ years as a business owner, I’ve experienced first hand how a strategic and powerful brand can change the way you (and your dream clients!) think about your business.

I’m excited to get to know you!

Petchy xx