Remarkable branding for the quiet rebels.

Stand out for the right reasons

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Attract your best-fit clients

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Make an intentional impact

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Stand out for the right reasons — Attract your best-fit clients — Make an intentional impact —

Strategic design for meaningful impact.

It's time for something different. Something that feels true to who you are and what your business stands for. Something impactful ... not just loud.

Here's the truth:

You don't need to be the loudest, brightest, shiniest person in the room to be powerful.

In fact, that can be counterproductive. Your unique essence is your superpower. Let's turn it into a brand that leaves a lasting impression. I fuse deep strategy with inspired design to create brand transformations that make you stand out for all the right reasons.

No corporate templates. No cookie-cutter solutions. Just authentic branding that:

  • Captures your unique essence

  • Attracts your dream clients

  • Evolves with your business

  • Keeps you aligned with your values where it matters most

  • Makes the impact you envision

  • Guides your strategic decisions

  • Ensures visual and verbal consistency

Not quite sure what you need? Let’s chat about it.

Let’s work together on:

  • A Fractional Brand Manager is the best kept secret in business. As the CEO, you’re already juggling a million things: growing the business, taking care of customers, and leading your team. Do you really want to be worrying about your brand on top of all that? As your Fractional Brand Manager, I’ll embed myself in your team, offering the strategic direction you need without the full-time commitment. Find out more here.

  • Let's be honest: you can get a logo anywhere. But what you really need is a brand identity that works as hard as you do; one that tells your story, attracts your ideal clients, and lets you show up as a true leader in your market.


    In my signature service, strategy meets design as we dig deep to discover the essence of your brand, and craft a stunning visual representation of all that your brand stands for. Find out more here.

Hi, I’m Petchy!

[she/her]

I'm not your typical designer-turned-strategist. With 20+ years of branding experience and 14+ years as a business owner, I help quiet rebels like you build brands that make an impact — without compromising who you are.

What makes me different? I design for your ideal clients, not for my portfolio. Every decision, from strategy to colour choice, is focused on helping you connect with the people you're meant to serve.

Every brand I create is built on a foundation of strategy, authenticity, and purpose — because making an impact doesn't require compromising your values. If you, like me, believe that success should go hand in hand with doing good, then we’ll get on like a house on fire.

Now I'm just bragging, but you might have seen me in

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Now I'm just bragging, but you might have seen me in —

It’s all about that base, no trouble.

Born from two decades of hands-on experience, my Brand it!™ framework isn't just another fill-in-the-blanks template. It's a dynamic foundation that:

  • Guides your strategic decisions

  • Ensures brand consistency

  • Evolves with your business

  • Keeps you aligned with your values

Every client gets access to this powerful tool, helping you make confident decisions about your brand — not just now, but for years to come.

PS: Yes, I'm a sucker for puns. And yes, I'll probably slip a few into our work together. Consider yourself warned!

The proof is in the pudding.

Each project below showcases how I translate unique visions into remarkable brand experiences. These aren't just pretty designs — they're strategic tools helping businesses like yours make their mark.

The proof is in the pudding

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Check out some recent client projects

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The proof is in the pudding — Check out some recent client projects —

Wanna see more work I'm proud of?

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Head over to my portfolio!

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Wanna see more work I'm proud of? — Head over to my portfolio! —

  • Petchy asked great questions, was willing to really help me untangle my vision when I felt stuck, and found a way to convey two juxtaposing pieces of what I wanted: a brand that looked both elevated and rebellious. It’s perfect.

    Erika Tebbens

  • Petchy exceeded all of our expectations in creating the logo and branding for Veksa. Her expertise in brand strategy and graphic design resulted in a visually stunning and coherent brand identity that perfectly represents our company.

    Øyvind Bergesen, Veksa

  • Petchy delivers the most outstanding design work. She is a strategist to the core, empathetic and challenging in the best kind of way. She delivers amazing brand identities because she takes the time to find the true heart of the brand.

    Iren Hope Rønhovde

Let’s create something remarkable!

If you're:

  • Ready to stand out (without shouting)

  • Tired of one-size-fits-all branding

  • Looking to attract more aligned clients

  • Want your brand to reflect your values

If you're nodding along, it’s time to stop blending in and start building a brand that’s truly yours.

Let's chat about turning your quiet rebellion into your greatest brand asset.

Free micro course

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Define your unique brand values

Free micro course — Define your unique brand values

Brand values, not bland values!

Did you know that a whopping 82% of consumers want a brand’s values to align with their own? Yep. And that makes your brand values an excellent opportunity to stand out!

This free micro course will help you step away from the generic — and define heartfelt and bold brand values that truly resonate with your people. In five bitesized exercises, I will (gently) challenge you to step away from the “safe” — and into your truth.